Methodology

“ How do you think about event planning?” 

“The thing about events is that they’re not rocket science. Event planning is a trade which requires attention to detail, multi-tasking, and preemptive problem solving. You are stacking spinning plates and adding more and more, but can never let the first plate fall.”

“What software do you use?”

“Events are not one size fits all, so customization is an important part of the planning process. Once the plan is made - but before I bring it to my client - I work backwards stopping at each step to ask, “what could go wrong here”. Client collaboration is vital, and I like to be present from start to finish, assisting with every detail while brainstorming solutions when challenges arise. I’m well versed in a variety of software - from Google Docs and the Microsoft suite to project management software like Monday, Asana, and more. Transparency is a must, so you will always have updates in real time.” 

“How do you keep up with industry trends and needs?” 

“I live in New York City and am immersed in the newest trends and those setting them. I keep my finger on the pulse. Even more importantly, I  aim to produce an event which reflects your style and vision regardless of current trends.”

“How do you manage event promotion?”

“Each event has a custom promotion experience. The first step is to find out where your audience ‘hangs out’ and then go from there. I leverage word-of-mouth where applicable, promotional placement, 3rd party event platforms, social media, and more.”

“How do you handle event budgets?” 

“One of the best pieces of advice that I’ve ever been given is to treat my clients’ money as if it were my own: My goal is to create transparency and keep communication lines open. Budgetary expectations should set up front, and going over budget will never be a surprise.”